PUBLIC RELATIONS
PR Must Be Agile
With competitors vying for a greater online share of voice, tech executives today expect PR to align with their OKRs. They expect PR to be measurable, agile and revenue positive.
Swyft has a deep understanding of B2B technology verticals ranging from cloud services and SaaS to healthcare tech and cyber-security. We leverage creativity and our media relationships to increase results for our startup, SMB and enterprise clients.
If you are looking to become a dominant brand of your industry, we are the global team of PR experts able to get you there.
HOW WE TACKLE PR
Boost Media Coverage
Some companies come to us for a brand reboot following a period of lackluster media coverage. Others seek us out because of our deep B2B tech vertical expertise. The simple fact is Swyft’s PR experts will help you consistently outperform the market by paying attention to the details, leveraging creativity and applying an agile methodology.
Our team works with you to strategically develop content poised for publication in respected news outlets, ranging from industry trade journals to well-known international news outlets like WSJ and Fast Company, to help you tell your story.
Build Analyst Relations
Buyers of B2B products and services often factor in the content produced by analyst firms when doing research into new products and services.
Swyft’s Analyst Relations (AR) experts can help you develop relationships with the key analyst firms that cover your particular technology. Why not let us do the heavy lifting while you sit back and enjoy the results?
Manage Crisis Communications
In today’s world of social media and 24/7 news cycles companies have far less margin of error when faced with a crisis.
Swyft helps companies prepare for and respond to a crisis when the need for accurate, timely and efficient communications is greatest. Whether it be a cyber, physical or operational crisis, we offer end-to-end services that help companies minimize the damage to their brand reputations.
Dominate Trade Shows
Trade shows and conferences continue to be one of the best ways to get in front of prospects, customers and media in a short span of time.
Swyft knows how to help tech brands prepare for and execute their trade show strategies. From developing marketing copy and advising on booth design to managing media relations and executing email marketing campaigns, we can turn your next trade show into one of your best-performing marketing initiatives of the year.
19 Media Placements
Our team crafted three pitches in preperation for an upcoming tradeshow our client, Materialise, was slated to attend. In a three-week span, we helped them gain share of voice in 19 different media outlets.
Looking to propel your growth?