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Congratulations! If you’ve followed us this far into our summer Content Marketing Hack series you’ve learned who your prospects are and how to talk TO them, not AT them. Next up, how to develop a brand persona that is relatable, compelling and shareable. Why bother with such an exercise? Isn’t content marketing just about getting […]

Our first content marketing hack is about knowing who your prospects are. So, do you know who yours are? And why is it so important to know who your prospects are for your content marketing strategy? After all, you’re in business, you have customers, and perhaps you have seen impressive growth. Your blog gets decent […]

Even though there will be plenty of vacationers hitting beaches, hiking trails and theme parks this summer, it doesn’t mean your content marketing should take a vacation too. After all, content marketing serves multiple purposes for a business, which means it should be consistently maintained throughout the year. Failing to do that could lead to […]

Deep summer in B2B tech marketing brings to mind those classic seafaring movies about whaling schooners and man-of-wars that suddenly hit a long patch of hot weather. Perhaps your own company’s summer sales doldrums feels the same way? Like a once-animated ship now sitting listless in a dark blue ocean, white sails hanging lifeless, an […]

In the not-too-distant past, only the largest companies in the world used to be able to receive global PR support for their various initiatives. That’s because it almost always came in the form of expensive budgets provided by large, multi-national agencies with offices around the world. Now, thanks to PR & Marketing networks formed by […]

Podcasts have turned mainstream over the last couple of years. According to a Pew Research Center survey in 2016, 21% of all Americans over the age of 12 listen to at least one podcast each month. With the proliferation of podcasts also comes an abundance of opportunities for podcast ads and sponsorships. The price of […]

As a marketing communications agency for B2B technology companies, we pride ourselves on knowing a few things about building optimized landing pages. We recently ran across a webinar landing page that we thought would help us show how to design — or in this case how NOT to design — a well-optimized landing page. Keep […]