In the not-too-distant past, only the largest companies in the world used to be able to receive global PR support for their various initiatives. That’s because it almost always came in the form of expensive budgets provided by large, multi-national agencies with offices around the world. Now, thanks to PR & Marketing networks formed by […]

Podcasts have turned mainstream over the last couple of years. According to a Pew Research Center survey in 2016, 21% of all Americans over the age of 12 listen to at least one podcast each month. With the proliferation of podcasts also comes an abundance of opportunities for podcast ads and sponsorships. The price of […]

As a marketing communications agency for B2B technology companies, we pride ourselves on knowing a few things about building optimized landing pages. We recently ran across a webinar landing page that we thought would help us show how to design — or in this case how NOT to design — a well-optimized landing page. Keep […]

A well-run blog provides continuous opportunities to establish your brand’s credibility as an industry expert in the eyes of customers and prospects. It also plays a key role in many B2B companies’ multi-channel marketing strategy aimed at supporting the customer journey from visitor to lead to closed sale. That’s because blogs can be an ever-changing […]

Fake news is here to stay. But that should not be a surprise. Fake news is not new. It has been around since the founding of our country. The likes of John Adams, Thomas Jefferson and Benjamin Franklin all indulged in cooking up apocryphal content to advance the cause of the Revolution and even their […]

  One thing B2B brands can agree on is that trade shows still are a very valuable investment. So valuable, in fact, that the average B2B brand invests nearly 40% of its total marketing spend on them. With so much money spent annually on a single marketing initiative, it makes sense to ensure your marketing […]

This is the second post of our New Year’s installment on ways B2B brands can retool their marketing assets to improve website traffic, lead conversions rates and overall brand awareness in 2017. Trade shows are big deals Trade shows are where many B2B companies spend the most time and money by far. According to our […]