swyft insights

Dive into the inner workings of our brains as we share industry trends, company updates, announcements and more. Stay up to date with what’s new in the marketing, digital, and PR landscape.

Thought Leadership for Startup Founders

In an increasingly competitive and dynamic startup landscape, success and achievement extend beyond delivering high-quality products and services. Startups interested in disrupting and dominating the market need to embrace thought leadership, where the ability to...

Female startup founder in front of server room.

What makes your tech startup newsworthy?

The need for marketing in a successful business strategy is indisputable. However, what many new founders tend to overlook is the critical need for public relations (PR) when trying to establish a strong and long-lasting brand.  From a big-picture view, marketing...

Newspapers rack for business news

6 Benefits of hiring a tech PR agency in Austin

Every startup faces the challenge of standing out from the competition. Because B2B tech startups are drivers of innovation, often in traditional industries where change is difficult to adopt, building a strong brand image by engaging with the news media can...

How to create a 2023 PR plan for your B2B tech startup

It's already January! Have you figured out how to create a 2023 PR plan for your B2B tech startup? If you're like many early stage startups, it's never a given. With the holidays in the rearview mirror, it’s still not too late to figure out how to get more results...

Startup marketing team brainstorms how to create a 2023 PR plan for a B2B tech startup

Chicken or the egg? PR for startups

What befuddles founders and marketing leaders of tech startups is how to get their company featured in the news. It’s not unlike the old adage: which comes first, the chicken or the egg?  To get a better handle on PR for startups, it helps to be honest and admit...

Startup staff in need of tech PR strategy

Essential Resources

Why B2B SaaS CEOs Struggle with PR and Marketing

Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.

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