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Writing a crisis communications manual can be a tedious endeavor. But it’s an important one to get right as a great many different challenges present themselves to a crisis communications team during a crisis. A well-written manual helps sharpen the focus of a crisis comms team and gives them a basis upon which to prepare […]

As an international marketing and media communications agency, we are frequently asked what the differences are between doing business in the U.S. versus other markets. To help foster a better understanding of communications in an interconnected, global marketplace we decided to ask our Associate Agencies to share some the common practices and unwritten rules surrounding […]

Networking Network internally, externally and everywhere in between. It doesn’t matter if you are the most talented PR professional, if you have made few connections your career will almost certainly stagnate. Many of the best opportunities – from new jobs to new business launches – often come about from word-of-mouth discovery. Only a solid network […]

Manzer Communications is proud to announce the launch its Associate Agency network, designed to give mid-market technology companies access to markets around the globe at a fraction of the cost charged by international communication agencies. We hand-picked agencies from among nearly 50 agencies and found the ones with a proven ability to deliver results for […]

For all the buzz and hype SXSW Interactive (SXSWi) racks up every year, it always seems to come and go with amazing speed. Which is why this year I thought it might help me make sense if I tried to put together a brief recap of the single greatest event celebrating startup culture on the […]

When I look back at my experience as an entrepreneur I tend to dwell on the mistakes more than on the accomplishments. Yes, I can remember the moment when I learned we closed a particularly large account and felt elated, content and maybe even a tad bit optimistic about the future. But the moments I […]

If there is one thing that is a lynchpin for success in an early stage company it is human capital. In the early days of the life cycle of a startup tech company, a multitude of decisions must be made. What features should the product or app have? What distribution channels should be pursued – […]