Regardless of business sector, there is bound to be a trade show that brings together the leaders and great minds of the industry that your business inhabits. Exhibiting at a trade show can provide countless benefits for the growth of your business. From reconnecting with existing customers and meeting new ones to scoping out the […]
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With the multitude of content covering social media campaigns from almost every aspect imaginable, it can certainly be a tedious exercise putting it all together for a “big picture” view. That’s why we saved you the trouble and did it for you! Our white paper, “How to run a successful social media campaign,” is a […]
With the upcoming release of the Deepwater Horizon movie we are reminded of these dramatic events of 2010. In this post we look back on the many crisis communications mistakes, and some good moves, that BP made as it tried to manage the optics of the disaster. It has been six and a half years […]
We have been witness to two major corporate crises in the last weeks. The first, Samsung, became infamous when the battery of its Galaxy S7 Note mobile phone started exploding into flames– just prior to its nemesis’ launch of the iPhone 7 no less. The second, Wells Fargo, resulted from a long-running scheme by some […]
Within the past year, the most massive shift in social media has been in live video streaming. From Facebook Live to YouTube Live, the largest social networks are committed to bringing live video to the forefront and surfacing live content higher than pre-recorded video, or static images. Business owners who jump into live video as […]
When it comes to generating leads for your business, a landing page has become an indispensable tool in the marketer’s toolkit. Because of that, many SaaS (software as a service) landing page platforms have launched to make creating landing pages easier, faster and more affordable for the average company. For those not already in the […]
Through our global communications network, we’ve been able to grasp a better understanding of media and communications in an international market. In an effort to share a bit of that insight, we’ve asked our Associate Agencies to share some common media relations practices in their respective countries. Next up in our series, we talked to […]
There once was a content manager who happened upon an immense struggle. He lay awake at night on his extra-firm mattress with plush pillows and duvet pondering, “Should I apply for a copyright on my new digital short and accompanying media campaign? Do I actually need one? What will it do for me? Oh, the […]
Writing a crisis communications manual can be a tedious endeavor. But it’s an important one to get right as a great many different challenges present themselves to a crisis communications team during a crisis. A well-written manual helps sharpen the focus of a crisis comms team and gives them a basis upon which to prepare […]