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For all the buzz and hype SXSW Interactive (SXSWi) racks up every year, it always seems to come and go with amazing speed. Which is why this year I thought it might help me make sense if I tried to put together a brief recap of the single greatest event celebrating startup culture on the […]

When I look back at my experience as an entrepreneur I tend to dwell on the mistakes more than on the accomplishments. Yes, I can remember the moment when I learned we closed a particularly large account and felt elated, content and maybe even a tad bit optimistic about the future. But the moments I […]

If there is one thing that is a lynchpin for success in an early stage company it is human capital. In the early days of the life cycle of a startup tech company, a multitude of decisions must be made. What features should the product or app have? What distribution channels should be pursued – […]

Sunday’s 50th Super Bowl game is being talked about as a historic defensive battle and possibly the last game of Peyton Manning’s illustrious, record-setting career. The game is also being talked about for Cam Newton’s postgame interview, which saw the Panthers flamboyant QB incapable of hiding his disdain for the questions, pouting, slouching and surly. […]

Blogging is a laborious, tedious, and sometimes delirious activity for marketing professionals to pursue. That may explain why there are very few companies that do it well. Despite the challenges, blogging on a regular basis can and does deliver impressive results, not the least of which includes higher search engine rankings, new leads and thought […]

A lot has been made about inbound marketing over the past five years, and for good reason since it can have many beneficial impacts to a business. From higher search engine rankings to lead capture to greater revenue, inbound marketing forms the backbone of many companies’ marketing strategy. But implementing a successful inbound marketing strategy […]

Congratulations! You’ve managed to land a TV interview for your brand. Oh wait, now you have to go on camera, and you’ve never had a TV interview before, and you are starting to get lightheaded, and you feel a swarm of butterflies in your belly because you’re afraid you’ll say something foolish in front of the […]

With the holidays, awkward family moments and turkey and stuffing nearly behind us (or in us), we head into 2016 with hope and a new set of challenges and goals, some of which may apply to your PR Strategy. If this is an area where you don’t have much experience, creating and executing an effective PR strategy […]