In the not-too-distant past, only the largest companies in the world used to be able to receive global PR support for their various initiatives.
That’s because it almost always came in the form of expensive budgets provided by large, multi-national agencies with offices around the world.
Now, thanks to PR & Marketing networks formed by smaller, nimbler agencies, even tech startup companies like our newest customer, DRONE HOPPER can get localized support at a trade show in Dallas thousands of miles away from its home in Madrid, Spain.
We promoted DRONE HOPPER at the XPonential conference last week. XPonential is an international trade show dedicated to promoting and introducing applications of drone technology to a wider array of industries.
We learned of DRONE HOPPER thanks to Art Marketing, a Spanish agency and member of our global Associate Agency network. The Spanish drone startup is developing a first-of-its-kind firefighting drone platform that could make fighting wildfires a safer, more efficient process than it currently is.
A full functioning prototype of the drone will be available as a demo on the American market in July, with a full production version available for sale in fall of 2018.
We helped DRONE HOPPER turn XPonential into a success through our package of trade show PR services, which included:
- Message design
- Copywriting of press alert and press release
- Spokesperson coaching
- Pitching and follow-up of journalists
- Media monitoring
- Social media coaching
There were two categories of media that matter to our client: the first responder press and the UAV press. Outlets from both categories hopped on the story. Here is a sampling of media coverage we were able to obtain:
- Fire Rescue 1: DRONE HOPPER presents designs for first ever firefighting drone
- UAS Weekly: DRONE HOPPER presents designs for first ever firefighting drone
- Unmanned Aerial: Firefighting drone will make US debut in summer
- Quadcopter Addiction: DRONE HOPPER presents designs first ever firefighting drone
- UAS Vision: Firefighting drone debuts in summer in USA
Congratulations to DRONE HOPPER for its successful trade show appearance!
Is your company looking to leverage its next trade show with an integrated marketing and PR strategy?
Download our comprehensive B2B tech trade show guide for valuable insights and helpful tips.