With the multitude of content covering social media campaigns from almost every aspect imaginable, it can certainly be a tedious exercise putting it all together for a “big picture” view. That’s why we saved you the trouble and did it for you! Our white paper, “How to run a successful social media campaign,” is a […]
With the upcoming release of the Deepwater Horizon movie we are reminded of these dramatic events of 2010. In this post we look back on the many crisis communications mistakes, and some good moves, that BP made as it tried to manage the optics of the disaster. It has been six and a half years […]
Within the past year, the most massive shift in social media has been in live video streaming. From Facebook Live to YouTube Live, the largest social networks are committed to bringing live video to the forefront and surfacing live content higher than pre-recorded video, or static images. Business owners who jump into live video as […]
When it comes to generating leads for your business, a landing page has become an indispensable tool in the marketer’s toolkit. Because of that, many SaaS (software as a service) landing page platforms have launched to make creating landing pages easier, faster and more affordable for the average company. For those not already in the […]
A lot has been made about inbound marketing over the past five years, and for good reason since it can have many beneficial impacts to a business. From higher search engine rankings to lead capture to greater revenue, inbound marketing forms the backbone of many companies’ marketing strategy. But implementing a successful inbound marketing strategy […]
Journalists I interview as part of my PR over Coffee community in Austin report having to sort through hundreds of emails daily – literally hundreds. On Mondays when they come back to the office that number often doubles. This means you have mere seconds to stop a journalist in his or her tracks in hopes […]
PR means a lot of things to a lot of people these days. For some, it means putting ads in newspapers. For others, PR involves social media and blogging. Others think of PR as placing quotes and securing interviews in print, online or TV news by “legitimate” reporters guided by an editorial staff. So who’s […]