May 25, 2018 is a date that has been circled for quite some time now in the agendas of marketing managers in Europe. On this day the General Data Protection Regulation (GDPR) will come into force in the entire European Union (after Brexit, the United Kingdom will have regulations in place that mirror the GDPR). […]
This is the second installment in our marketing fundamentals for startups. In the prior installment, we talked about how to develop an MVM (minimum viable marketing) approach to work hand-in-hand with an MVP in the lean startup model. In this installment, we begin addressing the most visible forms of marketing for a startup: the website […]
Over the past two years we have supported several European tech companies with their marketing and media outreach activities in the American market. Materialise (Belgium), Purple WiFi (United Kingdom), Drone Hopper (Spain), the Ministry of Foreign Affairs (Belgium), and Secutec (Belgium) were among the organizations that we had the pleasure of supporting with content marketing, […]
Marketing is as essential for tech startups as it is for companies with thousands of paying customers. But tech startups — even well-funded ones — tend to have a much smaller marketing budget than their larger counterparts, and that makes deciding how to fund it especially challenging. Since the lean startup model encourages startups to […]
There are a few metrics all marketing managers should know about the cost of marketing to and acquiring new customers: CAC (Cost of Acquisition), CLV (Customer Lifetime Value) and ROI (Return on Investment). Why are these three concepts in particular so important? Because, taken altogether, they are among some of the best ways to evaluate […]
In our new Insights note we will address personal branding on Twitter for executives and company founders who may (or may not) have a presence on Twitter and who continue to struggle to gain traction. Twitter can be a powerful tool to bolster your personal brand and establish you as an industry thought leader. Although it […]
The following is an excerpt from “The Essentials of Email Marketing,” a new white paper authored by our founding partner, Dave Manzer. In the paper, Dave distills the lessons he has learned from over 10 years of email marketing for B2B technology brands. Editorial Calendar An editorial calendar will keep your drip marketing campaign on […]
In the current state of the economy the Internet of Things (IoT) is everywhere. From big brands to startups, there is no shortage of companies in the IoT space to revolutionize the game to stay “always on,” taking advantage of the billion dollar and growing industry. As soon as a problem is identified, a new […]
Why business software CEOs have a love-hate relationship with marketing Companies that offer business software solutions — SaaS, custom software and off-the-shelf — all share a similar challenge: Longer sales lead times, intense competition and relatively slow technology refresh rates. Translation? There are more competitors vying for a smaller number of sales opportunities. It also […]