B2B inbound marketing is no longer just another buzzword for companies seeking more website traffic and qualified leads. Many companies have proven that a rigorous inbound marketing campaign reinforced by integrated marketing and communications yield benefits at every level of a company’s brand.
Successfully generating a steady flow of qualified leads isn’t something that happens overnight, however. B2B inbound marketing must be an authentic reflection of a company’s brand, which can only result from a highly cohesive strategy uniting key stakeholders from marketing, sales, communications and even IT.
Manzer Communications builds flexible, scalable B2B inbound marketing strategies for small and large enterprises alike. We work with prevailing technology platforms– Hubspot, Marketo, Pardot –addressing activities as diverse as:
- Email automation
- Marketing automation including content marketing and landing pages
- CRM and lead gen analysis
- Social media advertising, organic social results and performance tracking
Regardless of whether you are an aspiring startup or an established technology leader, to flourish in today’s economy your company must master the discipline of B2B inbound marketing.
Contact us today to begin planning your inbound marketing plan!