You hear a lot about content marketing these days from all quarters. Savvy marketers have long espoused the value of blogging for a brand. PR professionals are wringing their hands over the demise of traditional media and wondering how their story-telling skills translate into the click-through economy. Media owners are jumping on the content marketing […]

Blogs number in the hundreds of millions on the Internet, and there are millions of blog posts each and every day on platforms like WordPress, Tumblr, LiveJournals, Blogster. With such a massive number of blogs jockeying for attention on the Internet you would think that starting and running your own blog would be the equivalent […]