Obtaining earned media for smaller and, even mid-sized, technology brands has become harder and harder to sustain in today’s media market. In a white paper we wrote a couple years back, we equated getting covered in TechCrunch to scaling Mt. Everest. It can be done, but it’s hard, and a lot of things have to […]
Product launches are never an easy process to coordinate. Depending upon the size of the company, it may require a project manager coordinating a range of activities from product development to manufacturing or programming to legal to marketing and, in the case of public companies, to investor communications. But how about we focus on the […]