For all the buzz and hype SXSW Interactive (SXSWi) racks up every year, it always seems to come and go with amazing speed. Which is why this year I thought it might help me make sense if I tried to put together a brief recap of the single greatest event celebrating startup culture on the […]

Whoever wants to address the press in an efficient and effective manner needs media training to do so. This certainly applies to company representatives that conduct day-to-day media relations — they typically have the title of ‘spokesperson’ on their business cards — but also to members of higher management such as the President or CEO. […]

For many tech startups in Silicon Valley, and other tech hotspots like Austin, Boston and Seattle, the allure of getting into a popular tech media outlet like TechCrunch is too strong to pass up. In fact, when startup founders think about getting into the ‘news,’ it is often the implied target. And for good reason. With […]