Over the past two years we have supported several European tech companies with their marketing and media outreach activities in the American market. Materialise (Belgium), Purple WiFi (United Kingdom), Drone Hopper (Spain), the Ministry of Foreign Affairs (Belgium), and Secutec (Belgium) were among the organizations that we had the pleasure of supporting with content marketing, brand collateral creation, lead generation, digital marketing and media relations.

Our recent success resulted from a commitment we made to offer marketing and PR support to European B2B tech companies entering the U.S. market for the first time as well as ones hoping to grow their existing market share. One important first initiative that we took was the foundation of the First PR Alliance network. This alliance of independent agencies helped connect us with companies throughout Europe in search of marketing and PR support in the U.S. It also allows us to provide global marketing and PR support to American tech companies pursuing international growth.

The network now counts ten members and unites talented communications professionals in The United Kingdom, France, Spain, Germany, the Nordic Countries, Switzerland, Austria, Belgium, The Netherlands, Singapore, Morocco and Colombia. In short, our alliance network allows us to provide seamless international marketing and PR support on par with large global agencies but with greater value, transparency and accountability.

Today we have taken another step in our commitment toward providing seamless global services by opening our first international office in Antwerp. This office will be employed to receive information requests from organizations in Europe interested in expanding their brand awareness and revenue potential in the U.S. and beyond. It will also serve as a local meeting point for our partner, Jo Detavernier, a Belgian native, whenever is in the country.

The contact information for our new office in Antwerp can be found here. 

Check out our new white paper ‘Writing the American Marketing & PR Playbook: Tips for Belgian Tech Companies.’ In this paper we explain some of the typical mistakes that Belgian companies tend to make when entering the U.S. market. We also give solid tips on how Belgian companies can develop integrated campaigns in which owned, earned and paid media efforts come together seamlessly to drive website traffic and lead generation.