Within the past year, the most massive shift in social media has been in live video streaming. From Facebook Live to YouTube Live, the largest social networks are committed to bringing live video to the forefront and surfacing live content higher than pre-recorded video, or static images. Business owners who jump into live video as […]
When it comes to generating leads for your business, a landing page has become an indispensable tool in the marketer’s toolkit. Because of that, many SaaS (software as a service) landing page platforms have launched to make creating landing pages easier, faster and more affordable for the average company. For those not already in the […]
Through our global communications network, we’ve been able to grasp a better understanding of media and communications in an international market. In an effort to share a bit of that insight, we’ve asked our Associate Agencies to share some common media relations practices in their respective countries. Next up in our series, we talked to […]
There once was a content manager who happened upon an immense struggle. He lay awake at night on his extra-firm mattress with plush pillows and duvet pondering, “Should I apply for a copyright on my new digital short and accompanying media campaign? Do I actually need one? What will it do for me? Oh, the […]
Writing a crisis communications manual can be a tedious endeavor. But it’s an important one to get right as a great many different challenges present themselves to a crisis communications team during a crisis. A well-written manual helps sharpen the focus of a crisis comms team and gives them a basis upon which to prepare […]
As an international marketing and media communications agency, we are frequently asked what the differences are between doing business in the U.S. versus other markets. To help foster a better understanding of communications in an interconnected, global marketplace we decided to ask our Associate Agencies to share some the common practices and unwritten rules surrounding […]
News outlets integrating “native ads” into their news stream has become a familiar sight in the news media. Native ads are designed to blend in almost seamlessly with the other content on the site and can potentially be considered regular editorial content by the inexperienced reader. Native ads have eye-catching titles (‘Lose 10 lbs in […]
Networking Network internally, externally and everywhere in between. It doesn’t matter if you are the most talented PR professional, if you have made few connections your career will almost certainly stagnate. Many of the best opportunities – from new jobs to new business launches – often come about from word-of-mouth discovery. Only a solid network […]
Manzer Communications is proud to announce the launch its Associate Agency network, designed to give mid-market technology companies access to markets around the globe at a fraction of the cost charged by international communication agencies. We hand-picked agencies from among nearly 50 agencies and found the ones with a proven ability to deliver results for […]
For all the buzz and hype SXSW Interactive (SXSWi) racks up every year, it always seems to come and go with amazing speed. Which is why this year I thought it might help me make sense if I tried to put together a brief recap of the single greatest event celebrating startup culture on the […]