This is the second post of our New Year’s installment on ways B2B brands can retool their marketing assets to improve website traffic, lead conversions rates and overall brand awareness in 2017. Trade shows are big deals Trade shows are where many B2B companies spend the most time and money by far. According to our […]
It’s that time of the year to take stock of your B2B brand assets and how well they performed in 2016. The timing of the New Year dates back to Julius Caesar in 46 B.C. when he ordered a change to what eventually became the foundation for our modern 12 month calendar. Perhaps not surprisingly, […]
Belgium might be a small country, but it has a vibrant startup community with some pretty large ambitions. In cities such as Ghent and Antwerp, fresh talent is working on building companies which have the potential to disrupt entire industries. Here are 10 Belgian startups that we selected — not necessarily on their revenue or […]
Manzer Communications has teamed up with seven other communications agencies to found the Global Fintech PR Network, the world’s first network of agencies serving the specialized needs of the financial technology – or fintech – industry. Based in five continents, Global Fintech PR Network is designed to help clients gain a global perspective and reach in […]
We’re excited to announce that we have acquired Masi PR, a similarly focused boutique PR firm based in Denver. With this acquisition we have added Peter Masi, principal of the firm he founded in 1995, as VP and Partner of Manzer Communications. He joins Founder & President Dave Manzer and Partner & Vice President Jo Detavernier […]
We are proud to announce that our agency was selected by the Belgian Ministry of Foreign Affairs to provide media relations services for the upcoming Belgian Economic Mission to the State of Texas. The economic mission will take place December 3-11 and will be led by HRH Princess Astrid, Representative of His Majesty the King. […]
Regardless of business sector, there is bound to be a trade show that brings together the leaders and great minds of the industry that your business inhabits. Exhibiting at a trade show can provide countless benefits for the growth of your business. From reconnecting with existing customers and meeting new ones to scoping out the […]
With the multitude of content covering social media campaigns from almost every aspect imaginable, it can certainly be a tedious exercise putting it all together for a “big picture” view. That’s why we saved you the trouble and did it for you! Our white paper, “How to run a successful social media campaign,” is a […]
With the upcoming release of the Deepwater Horizon movie we are reminded of these dramatic events of 2010. In this post we look back on the many crisis communications mistakes, and some good moves, that BP made as it tried to manage the optics of the disaster. It has been six and a half years […]
We have been witness to two major corporate crises in the last weeks. The first, Samsung, became infamous when the battery of its Galaxy S7 Note mobile phone started exploding into flames– just prior to its nemesis’ launch of the iPhone 7 no less. The second, Wells Fargo, resulted from a long-running scheme by some […]