Obtaining earned media for smaller and, even mid-sized, technology brands has become harder and harder to sustain in today’s media market. In a white paper we wrote a couple years back, we equated getting covered in TechCrunch to scaling Mt. Everest. It can be done, but it’s hard, and a lot of things have to […]
Fake news is here to stay. But that should not be a surprise. Fake news is not new. It has been around since the founding of our country. The likes of John Adams, Thomas Jefferson and Benjamin Franklin all indulged in cooking up apocryphal content to advance the cause of the Revolution and even their […]
Through our global communications network, we’ve been able to grasp a better understanding of media and communications in an international market. In an effort to share a bit of that insight, we’ve asked our Associate Agencies to share some common media relations practices in their respective countries. Next up in our series, we talked to […]
With the holidays, awkward family moments and turkey and stuffing nearly behind us (or in us), we head into 2016 with hope and a new set of challenges and goals, some of which may apply to your PR Strategy. If this is an area where you don’t have much experience, creating and executing an effective PR strategy […]
For many tech startups in Silicon Valley, and other tech hotspots like Austin, Boston and Seattle, the allure of getting into a popular tech media outlet like TechCrunch is too strong to pass up. In fact, when startup founders think about getting into the ‘news,’ it is often the implied target. And for good reason. With […]