Even though there will be plenty of vacationers hitting beaches, hiking trails and theme parks this summer, it doesn’t mean your content marketing should take a vacation too. After all, content marketing serves multiple purposes for a business, which means it should be consistently maintained throughout the year. Failing to do that could lead to […]
A well-run blog provides continuous opportunities to establish your brand’s credibility as an industry expert in the eyes of customers and prospects. It also plays a key role in many B2B companies’ multi-channel marketing strategy aimed at supporting the customer journey from visitor to lead to closed sale. That’s because blogs can be an ever-changing […]
It’s that time of the year to take stock of your B2B brand assets and how well they performed in 2016. The timing of the New Year dates back to Julius Caesar in 46 B.C. when he ordered a change to what eventually became the foundation for our modern 12 month calendar. Perhaps not surprisingly, […]
Product launches are never an easy process to coordinate. Depending upon the size of the company, it may require a project manager coordinating a range of activities from product development to manufacturing or programming to legal to marketing and, in the case of public companies, to investor communications. But how about we focus on the […]
Blogging is a laborious, tedious, and sometimes delirious activity for marketing professionals to pursue. That may explain why there are very few companies that do it well. Despite the challenges, blogging on a regular basis can and does deliver impressive results, not the least of which includes higher search engine rankings, new leads and thought […]
With the holidays, awkward family moments and turkey and stuffing nearly behind us (or in us), we head into 2016 with hope and a new set of challenges and goals, some of which may apply to your PR Strategy. If this is an area where you don’t have much experience, creating and executing an effective PR strategy […]
Blogs number in the hundreds of millions on the Internet, and there are millions of blog posts each and every day on platforms like WordPress, Tumblr, LiveJournals, Blogster. With such a massive number of blogs jockeying for attention on the Internet you would think that starting and running your own blog would be the equivalent […]