This is the second installment in our marketing fundamentals for startups. In the prior installment, we talked about how to develop an MVM (minimum viable marketing) approach to work hand-in-hand with an MVP in the lean startup model. In this installment, we begin addressing the most visible forms of marketing for a startup: the website […]
Marketing is as essential for tech startups as it is for companies with thousands of paying customers. But tech startups — even well-funded ones — tend to have a much smaller marketing budget than their larger counterparts, and that makes deciding how to fund it especially challenging. Since the lean startup model encourages startups to […]
Congratulations! If you’ve followed us this far into our summer Content Marketing Hack series you’ve learned who your prospects are and how to talk TO them, not AT them. Next up, how to develop a brand persona that is relatable, compelling and shareable. Why bother with such an exercise? Isn’t content marketing just about getting […]
You hear a lot about content marketing these days from all quarters. Savvy marketers have long espoused the value of blogging for a brand. PR professionals are wringing their hands over the demise of traditional media and wondering how their story-telling skills translate into the click-through economy. Media owners are jumping on the content marketing […]
Blogs number in the hundreds of millions on the Internet, and there are millions of blog posts each and every day on platforms like WordPress, Tumblr, LiveJournals, Blogster. With such a massive number of blogs jockeying for attention on the Internet you would think that starting and running your own blog would be the equivalent […]