Drip marketing refers to the stream of marketing communications a company sends to its list of prospects and customers to stimulate future sales. In the case of B2B technology companies, it usually takes the form of email communications through a marketing automation platform. Many B2B tech companies face long sales cycles, which is why drip […]
I’m often asked what the formula is for generating inbound leads for B2B tech companies. In other words, what are the most effective marketing activities that will generate a steady flow of qualified leads for a company’s sales team to pursue and close? The answer almost always varies based on what you sell, who you […]
Our second post in our Content Marketing Hack series involves how to talk to your prospects, not at them. A common content marketing mistake made by B2B businesses is that they create content for the sake of creating it. We’re not saying that having fresh content on your website is bad. Quite the opposite. A […]
Our first content marketing hack is about knowing who your prospects are. So, do you know who yours are? And why is it so important to know who your prospects are for your content marketing strategy? After all, you’re in business, you have customers, and perhaps you have seen impressive growth. Your blog gets decent […]
It’s that time of the year to take stock of your B2B brand assets and how well they performed in 2016. The timing of the New Year dates back to Julius Caesar in 46 B.C. when he ordered a change to what eventually became the foundation for our modern 12 month calendar. Perhaps not surprisingly, […]
A lot has been made about inbound marketing over the past five years, and for good reason since it can have many beneficial impacts to a business. From higher search engine rankings to lead capture to greater revenue, inbound marketing forms the backbone of many companies’ marketing strategy. But implementing a successful inbound marketing strategy […]