Congratulations! If you’ve followed us this far into our summer Content Marketing Hack series you’ve learned who your prospects are and how to talk TO them, not AT them. Next up, how to develop a brand persona that is relatable, compelling and shareable. Why bother with such an exercise? Isn’t content marketing just about getting […]
Our second post in our Content Marketing Hack series involves how to talk to your prospects, not at them. A common content marketing mistake made by B2B businesses is that they create content for the sake of creating it. We’re not saying that having fresh content on your website is bad. Quite the opposite. A […]
Our first content marketing hack is about knowing who your prospects are. So, do you know who yours are? And why is it so important to know who your prospects are for your content marketing strategy? After all, you’re in business, you have customers, and perhaps you have seen impressive growth. Your blog gets decent […]
Even though there will be plenty of vacationers hitting beaches, hiking trails and theme parks this summer, it doesn’t mean your content marketing should take a vacation too. After all, content marketing serves multiple purposes for a business, which means it should be consistently maintained throughout the year. Failing to do that could lead to […]
Deep summer in B2B tech marketing brings to mind those classic seafaring movies about whaling schooners and man-of-wars that suddenly hit a long patch of hot weather. Perhaps your own company’s summer sales doldrums feels the same way? Like a once-animated ship now sitting listless in a dark blue ocean, white sails hanging lifeless, an […]
It is a decision that needs to be made up front in every B2B content marketing strategy: which content assets will be completely free for all (ungated) and which ones will require a contact form to be filled out prior to making the content available (gated). This blog post you are reading is ungated. Anybody […]
It’s that time of the year to take stock of your B2B brand assets and how well they performed in 2016. The timing of the New Year dates back to Julius Caesar in 46 B.C. when he ordered a change to what eventually became the foundation for our modern 12 month calendar. Perhaps not surprisingly, […]
There once was a content manager who happened upon an immense struggle. He lay awake at night on his extra-firm mattress with plush pillows and duvet pondering, “Should I apply for a copyright on my new digital short and accompanying media campaign? Do I actually need one? What will it do for me? Oh, the […]
A lot has been made about inbound marketing over the past five years, and for good reason since it can have many beneficial impacts to a business. From higher search engine rankings to lead capture to greater revenue, inbound marketing forms the backbone of many companies’ marketing strategy. But implementing a successful inbound marketing strategy […]
This is a continuation from last week’s post where I gave the reasoning behind getting your brand into fighting shape with content marketing. This installment gives you some concrete tips on how to begin flexing your muscles to get your brand more buff in the eyes of prospective clients. I recommend you follow three of […]